Vehicle Branding 101: 4 Reasons Why Some Ads Fail

Vehicle wrapping requires a special kind of vinyl material that can withstand the elements. It also calls for a special installation process that necessitates both skill and technology. These are the reasons why this type of advertising is not something you should take lightly. Not everybody can do the job right. Taking these factors for granted is often the reason why some vinyl ads fail.

What A Failed Wrapping Job Looks Like

Plastering your brand all over your vehicle is not just a simple activity that involves stickers. Remember that your car will be exposed to the sun’s heat, rain, wind and other stressors most of the day.

An example of a failed wrap is seeing the presence of wrinkles or bubbles which eventually will worsen and ruin your material. If your wrap also starts to fall off the surface, lift or peel, it is headed for disaster. Poor material also makes for a failed wrapping job. Your ad has to be able to stay on for years. If your vinyl has poor adhesive properties, it might not reach a month.

Why Do Some Vehicle Installations Fail?

1. Poor training

This job has to be done by a professional or at least someone with experience. Installations done by somebody who is not skilled could lead to poor trims, misaligned graphics, wrinkles and bubbles. Simply having a squeegee and knowing which side of the decal to stick is not enough to ensure the job is done well.

2. Poor vinyl adhesion

If you see indentations on the finished product, that means two things. Either the material itself is of poor quality or the installer failed to perform the necessary steps to prevent vinyl failure. You can make vinyl stick a lot better with the right cleaning and application techniques.

3. Overstretching the material

Vinyl can stretch but only up to a certain point before it starts to warp or show signs of breakage. When this material is tested beyond its limit, that’s when installation problems occur.

The basic rule in applying vinyl advertisements is never to stretch it on simple curved or flat surfaces. Just lay it on in a relaxed manner. If you’re working on a curved surface, just let the material naturally take up the change in shape. Most vehicles have complex silhouettes so stretch the fabric only until the absolute minimum required. Don’t forget to clean up and heat the area after to make everything stick.

4. Incorrect post-heating methods

Vehicle installations don’t end after you’ve stuck the graphics on. They have to be followed by a process called post-heating. In this phase, the vinyl is exposed to intense heat depending on the specific temperature that your material is compatible with.

Vehicle advertising is a confirmed effective way of reaching your target market. However, poor execution can also reflect badly on your brand. When people see your vinyl fading and chipping, it sends a message that your business could not care less about how it makes people feel. Of course, design matters a lot to the success of your exposure and conversions. Make your vehicle wraps easy on the eyes and make sure they actually stick.

By |November 3rd, 2017|General|0 Comments

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