San Jose, California-based IDT turned to Fort Lauderdale sign company Expose Yourself Signs for the company signage and vehicle wraps it needed for a nationwide rebranding effort. Like most of these efforts, this upgrade was aimed at giving the company an edge over its competition with a fresh new look for a new era. And the partnership has proven to be a success for both companies.
Most simply defined, rebranding is a way of recreating a company without making changes to its products or services. More than just a refresh, it includes a commitment at all levels of the company to change the way it views and represents itself to the public. The goal is usually to make a company seem more modern or relevant by revitalizing its graphics, signs, vehicles and other messages it presents to the public. And that’s precisely what we helped IDT do recently.
Getting To Know IDT
Founded in 1980, Integrated Device Technology is in the solutions business. The company offers forward-thinking products in high-performance timing, memory interface, real-time interconnection, RF, wireless power, smart sensors and more – for industries as diverse as computing, communications, the auto industry and more. The company is traded on the NASDAQ and has more than 1,700 employees around the world.
In other words, IDT is in the same business as many companies: Helping its customers do a better job for their customers better. That’s a message the company may not have always communicated clearly and in a modern, aesthetically pleasing way. But today, IDT has an identity that matches its deep level of commitment to its customers.
The IDT rebranding effort included many elements. For signs and vehicle wraps, IDT leaders knew they would need to work with a sign company capable of handling the size and scope of the project. Not every street-corner sign shop can handle a nationwide effort, and many big-name sign company franchises don’t have the flexibility and personal touch necessary to deal with a multifaceted and complex project.
What Sets Expose Yourself Apart
The numbers are proof that your company can trust Expose Yourself Signs, just as IDT did. Here are 4 statistics about Expose Yourself that we think are very important:
- Serving clients locally and around the world since in 1975
- An astounding 40,000 square feet of state-of-the-art space and equipment
- More than 10,000 satisfied customers of all sizes and types
- A staggering 100,000 signs completed for our customers
These numbers show that we have the scale and skill to handle just about any signage project, including company identification, window signs, murals, banners, vehicle wraps and more.
A rebranding effort can include many aspects, including a new website, redesigned printed materials, new paint jobs at facilities seen by the public and more. When it’s time for you to rebrand, don’t leave signage in the hands of ill-equipped amateurs, inflexible big-brand franchises or your interior designer. Instead, turn to Expose Yourself Signs – and exposure yourself to a Fort Lauderdale, Florida sign company that can handle just about anything.