Most businesses make the mistake of using only online tools to market their brand. While a lot of people ARE online nowadays, there remains a good number who are not. Despite this being the day and age of the Internet, the power of face-value advertising materials cannot be discounted and downplayed.
While online page banners and Facebook sponsored posts are great at ramping up your customer base, tangible items like printer banners are still equally effective. In fact, it is especially useful if you’re at a large gathering. Here are ways to utilize product banners to market your business at trade shows, festivals, or conferences.
The first thing you should do before designing your banner is to define your target audience. Who will be looking at your banner and where will it be placed? It is also important that different folks respond in different ways to what you display, so your design should be targeted enough to capture your market, yet still built on the side of caution to cater to the general public.
For example, sports events are attended by different types of people. Thus, design a banner that will appeal across the board. Don’t forget to make it easy to read and to contain a clear message. Alternatively, you can design a series of banners that will cater to different age groups and then position them strategically. That way, you have a banner that speaks to a specific audience, yet still encompasses all as a group.
Building Your Brand With A Banner
People who are just seeing your brand via your banner should immediately feel connected to it emotionally. This helps build better brand recall. If they feel excited and happy everytime they see your brand, then you know that you have succeeded. Thus, take pains to present a design that will evoke emotions. B
Because you have only seconds to hook your audience with your banner, you need to get creative. Use a strong image and bold, legible fonts to capture their attention. Make it relatable and easy to understand, so that they will naturally gravitate towards it and lend the extra seconds to digest the message further. Just take note that amidst all the creativity, your banner design should still coincide with your brand’s character. If you design a banner that’s super colorful and then your customer finds out that you have an entirely different look in actual, then you won’t likely get any sale done.
An Efficient Advertising Tool
You need to think the way your target market would before finalizing your banner design. It should be unique and distinctive enough because it will be placed side-by-side other equally sized banners. You need to make one that stands out or speaks directly to your target audience. Setting up banners are large gatherings like trade shows and conferences is a great way to gain mileage for your brand, so make your appearance count.
If you’re still unsure about the type of design that your banner should have, our expert team at ExposeYourself USA can help you determine what works best and what will translate to call backs and sales. Banner ads are a traditional method of marketing your business, but it remains one of the most effective. To make the deal even sweeter, banner ads are relatively low-cost, so you can print as many as you can and still stay within budget.