There are plenty of options when it comes to advertising your brand, each with a unique way to build awareness and invite new customers. One of the cheaper, subtle, and fun ways are bumper stickers. Sticker decals for cars are a growing trend in the advertising industry.
Before, bumper stickers were mostly either showcasing funny messages or showing off favorite teams or universities. In fact, they’ve probably been around for as long as cars have been in existence — and their popularity has continued to hold steady. Now, advertisers are recognizing the power of these bumper stickers in marketing a brand. If you’re looking for new ways to advertise your business, you might want to consider adding car decals to the mix.
You can experiment with different styles and shapes for bumper sticker decals. Some are circles, squares, stars, hearts, and more. Some even glow in the dark. You can have a bulk of them printed so you can also ask friends and loyal customers if they can stick the decals in their own vehicles, too. There are many reasons why you need to include bumper stickers to your promotional strategy. Here are five of them.
- It’s a mobile advertisement.
While traditional advertisements are, without a doubt, effective in marketing your brand, the trouble with them is that they are static. They are “glued” to one place and do not move. For example, for a billboard to be effective, cars should be driving past it and people should be able to see it on the way somewhere. Statics ads are not seen unless people purposely head towards that direction.
It’s the other way around with a bumper sticker. Because it is stuck to your vehicle, its exposure is as wide as how far you reach — which can be anywhere. Your advertisement travels where you travel and, thus, covers a huge amount of space in a short time. In urban settings, where there are traffic lights all over, the value of bumper stickers rises when cars are resting and waiting. In small towns, a strategically parked car with an eye-catching bumper sticker serves as an effective venue.
- You stand out from the competition.
Your bumper sticker’s design can (and should) reflect the nature of your business. For instance, if you have a bakeshop, your sticker can look like a cake or a tasty bread so people will take notice. If you have an antique store, your design can feature a vintage, rustic charm. The design options for car stickers is virtually endless. The trick is to say plenty and make the most impact in a small amount of space.
- It’s economical.
You can print bumper stickers in bulk and keep them on hand to distribute to family, friends, and customers. And because they are relatively small, the cost of producing them is low. They also become cheaper the more you have printed. While your business probably can’t rely on bumper stickers alone to market your brand, it’s an effective way to build community awareness and can even translate to impulse sales.
Bumper stickers are not limited to just bumpers. You can also place them on rear windows, side windows, doors, front bumpers, and more. What makes these materials a great advertising tool is that they are timeless (depending on your design) and can be used over and over again. Their long-term value is high, thus making them a very efficient marketing investment.
- It lets you get creative.
There is no limite to how creative you can get with your bumper sticker’s look. It can take any design, color, or shape. It can contain a humorous quote with your logo to generate laughs or take on a big and bold aesthetic for maximum impact. Just don’t forget to include your brand name or logo and contact information so people will know who you are and how to reach you.