You see at least one every time you are on the road. You find yourself looking even if you don’t intend to. Vehicle wraps. It has become one of the trendiest forms of marketing your business or it can just be a fun way to make a statement. Have you ever wondered how they are made? What are they made of? Are they the best way to spend your marketing budget? How about the biggest question of all, how much do they cost? Well, you have come to the right article. I am going to try to give you the answers to the most common questions about vehicle wraps. You can call today’s blog post by Expose Yourself USA Vehicle Wraps 101.
- What is a Vehicle Wrap? – A vehicle wrap is a large piece of vinyl that has been digitally enhanced either with wording, pictures, logos or a combination of the three. You can also wrap your vehicle in one color as a sort of protection coat for your car. It is basically a second skin for your vehicle. What is displayed on the vinyl is totally up to you, the sky is the limit. If you can dream it they can make it. A vehicle wrap can cover your entire car including the windows or you can do a partial wrap where only a specified area of the vehicle is wrapped. Once again it is totally up to you.
- What kind of vinyl is used? – Probably the largest and most well-known producer of vinyl is 3M. They have a line of vinyl specifically for vehicle wraps. The higher cost vinyl is called cast vinyl and is great for contours on vehicles. It also keeps a paint like finish the longest and has less bubbling and popping problems. A cheaper choice is calendared vinyl although it fades much faster and is not a good choice for vehicle curves. Ever wonder what they put on the windows that make them look like part of the wrap on the outside but from the inside, the view isn’t hindered. It is a perforated film. Avery/Dennison is another vinyl maker and they have come out with a new supercast that has a ten-year outdoor durability. Then there is Oracal who specializes in solid opaque colors that have a built-in clear coat. This is best as an alternative to a new paint job.
- How is a vehicle wrap done? – There are three major steps when doing a vehicle wrap regardless of the type of vehicle you are dealing with. The first is getting accurate measurements and designing the graphics that will be used on the vehicle. Step two is the actual production this is when the graphics will be printed on the vinyl after the printing is done the vinyl will be laminated this will protect the vinyl from scratching and also protect it from UV rays which is what causes the vinyl to fade. Last but not least is the installation of the vinyl onto your vehicle. Your vehicle must be cleaned prior to installation so that any dirt, oil, and wax will be removed. The vinyl adhesive will not stick well to your car if it is not clean. This is also a good time to mention that if you have any rust or large paint chips that need to be taken care of as well. The rust will continue to spread under the vinyl and the glue does not hold well on rust. Any spot that has large chips of paint missing can cause noticeable bumps in the vinyl because the vinyl is extremely thin. Prior to laying down each section, it is important to wipe that section down with rubbing alcohol. Then the vinyl is laid down section by section and stretched and smoothed around all curves and corners. The last and final step is post-heating the areas where the vinyl had to be stretched.
- Will it damage my vehicle? – Plain and simple NO. It will actually serve as a protector of sorts. When the wrap is removed the paint will not have been in the sun so there will be no normal fading and it can also give you some protection from some of the everyday little dings that happen. That being said if a huge rock hits your car it will still leave a dent it is only vinyl and if your paint job looked crappy when the vinyl was applied it will still be crappy when it is removed. If you have your car wrapped at a well-known professional business that has experience in wrapping vehicles you have nothing to worry about.
- What does it cost? – Well, we finally made it to the question everyone wants to know the answer to. There are many factors that go into the cost of wrapping a vehicle. Are you wrapping the whole vehicle or doing a partial wrap? Is your design extremely intricate or are you doing one color just to preserve your factory paint job? What kind of vinyl is being used? Now for the big one. What is the size of the vehicle you are wrapping? A big rig is going to cost considerably more than a smart car. So, unfortunately, I cannot give you an exact answer without the previous questions answered. What I can tell you is most people on average spend anywhere from $1,000 to $5,000 per vehicle.
- How long does it last? – Again there are factors that affect the answer to this question the biggest one being what type of vinyl is being used. The average is 3 to 5 years.
- Where should I have my vehicle wrapped? – There are going to be those people out there who read this and think to themselves that it sounds pretty simple and they think they can watch a YouTube video and ultimately will conclude they can do it themselves. We all know someone who fits that description. Please DO NOT DO IT! This is a huge undertaking and should be done by professionals that have the right equipment. If you live in the South Florida area, Expose Yourself USA provides the #1 Ft. Lauderdale Vehicle Wraps. We are one of the few 3M Certified Vehicle Wrap installers in Florida! We can be reached by calling (954) 935-5990. If you aren’t in the South Florida area, call us and see who we recommend or next time you see a wrapped vehicle that catches your eye walk up and inquire about where it was done. Nothing is better than hearing from someone else where they have had a good experience.
Now that you have completed Ft. Lauderdale Vehicle Wraps 101, you should have enough knowledge under your belt to know what to expect and what questions you should ask upfront. This is a very creative and valuable way to market your business. A Ft. Lauderdale Vehicle Wrap can reach a huge customer base that you couldn’t have reached by picking up a phone or doing a mass mailing. It is money well spent! Every single one of our 3M Vinyl Ft. Lauderdale Vehicle Wraps come with an extraordinary 10-year warranty! We stand behind the quality of our work!