5 Ways Your Business Can Use Retractable Banners

If you’re going on the trade fair crawl, carrying large banners around is not a practical idea, especially when you’re going it alone and navigating a crowded space. This is why retractable banners were invented. Also called pop-up banners, these handy advertising tools are your quick solution for on-the-go presentations. They are easy to take along anywhere and are useful in many business settings.

Whether you’re manning a booth a trade show, convention or conference or making a pitch at a private meeting, retractable banners are as essential to your business as an elevator pitch. With the right design, it will help you highlight your best assets without needing to talk much. Here are some of the scenarios where pop-up banners will be of good use.


You can add informative value to a conference with a retractable banner. They can be used to highlight key speakers and events, emphasize major points and as directional signs. They are also useful for listing registration guidelines and steps for people just coming in. Retractable banners can help direct foot traffic to avoid congestion in certain areas. They also make lovely decorations for the stage.

Trade Shows

Trade shows are basically a royal rumble of businesses. Organizers put brands together in one place where each does his or her best to showcase their most important products and services. Retractable banners are a means to get people’s attention without having to speak a word and making the event seem like a wet produce market.

Pop-up banners can emphasize specific products while displaying your company’s logo and contact details. They can be used for product photos and slogans. To achieve maximum impact, set it up at your booth and make it face the direction where the largest traffic is expected so it can be viewed by the most number of people possible. You can place several to face different directions so you have all bases covered. For added flair, you may even add some lights to add visibility and boost prominence.

Local Fairs

If you’re a small business looking to create a following in your community, retractable banners help promote your brand to the very people who will have face-to-face contact with you. Community events are perfect to introduce a new product of service locally. Pop-up banners offer an easy and low-cost marketing solution to highlight your best points. And it’s not just restricted to the local traffic. You can put on QR codes on the banners so the public can scan them using their smartphones to get more information online.

Events And Parties

Retractable banners are a low-cost way to add cheer to your event. You can have large and festive images on them to enhance the vibe or print a schedule for the next events so people can mark their calendars early. However, do remember that partygoers’ attention spans are short, so you banner will only be effective if its concise and direct. A party is not the place to put in lots of text on your pop-up banner. Simple image and bold fonts will do. If you want to hand out more information, you can support the banners with flyers or brochures that people can take home to read later.


Visual aids are important to any presentation. Bringing a retractable banner, in addition to your handouts, will show your clients that you are serious and professional. Place the banner beside you during your talk to add impact to what you are saying. The size of pop-up banners also make it easy for you to take it along for corporate presentations in smaller spaces.

Whatever your product or service, retractable banners offer a cost-efficient and portable way to announce your brand without being too chatty or spending so much. With the right design, a pop-up banner helps establish your reputation and make a strong impact on your target customers. Our team at ExposeYourself USA can help you build the perfect banner design for your specific event or occasion. Let us know what you need and we’ll be happy to assist. Give us a call at ____.

By |December 11th, 2017|General|0 Comments

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