Feather flags are common when there’s a major event or a concert. They are often used as a promotional or directional tool and are applied in multiples, usually lining streets and entryways to the venue. Because feather flags are meant as outdoor signs, they are made of lightweight and generally weather-resistant materials so that rain or shine the community knows that something big is happening.
If you are mounting a major event at your locality, or are even just launching a new business or introducing a new product, you will do well with feather flags to direct people to where you are. Here are 5 reasons why your marketing strategy should go beyond simple banners and include these uniquely catchy feather flags.
1. They are easy to assemble.
Feather flags are your quick and easy way to promote your business or event. In fact, it takes just one person to assemble one and probably just you and/or a friend to stake them to the ground at your locations of choice. Depending on the size of the flag, they are often made out into three, four, or five pieces that are quick to connect. Feather flags don’t need special tools to form. Just telescope them together and set them down. Unlike vinyl banners, which normally require nailing hammers, drilling holes, and other mounting tasks, just slide the flag into the pole kit and you’re done.
2. They don’t take up much space.
What makes feather flags more efficient compared to banners is that they consume very little horizontal space. The largest average flag is only about 2.5′ wide, making it ideal for urban settings and highly populated areas. Also, despite occupying a small width, they are made tall and high, thus, your target market can easily see them.
3. They are portable and lightweight.
Feather flags are printed on fabric, making them very portable, lightweight, and cheaper to produce. Compared to vinyl banners, these outdoor flags are more resistant to weather changes and can stand up longer. The latter’s print quality is also compromised when exposed to the sun’s heat for a long time. In addition, feather flags are easier to transport and install anywhere. Use it along the highway, at the beach, the park, at the plaza — there are just so many options.
4. Day and night advertising
You don’t need to take feather flags down at the end of the day. This is because they don’t lose their validity after a few hours. You can keep them there for as long as you are allowed, so people who travel by the day and the night get access to the information you’re sharing. Consider it 24/7 advertising at a fraction of the cost of other forms of marketing.
5. They are versatile
Feather flags can be used to announce an event, promote a specific product/service/person, or provide contact information, among many other uses. Depending on your budget, you can install a row of repeating flags, or have just one set up with your pertinent information. There’s also no restrictions on what you can print on your flag because fabric is very easy to manipulate. You can have your brand, text, or logo silk-screened on or digitally transcribed.
Feather flags can be one-sided or two-sided so you can take advantage of traffic passing both ways, thus allowing you to maximize exposure. Where you decide to set up your flags also matters, so make sure to factor that into your strategy when you get these made.
Are you considering feather flags for your event? We can help you make a design that will stand out. Get in touch with us at _____.