When it comes to creating an effective signage, one of the most commonly overlooked elements is the size of the text. Letter size or height is a crucial aspect of your design because it will determine the distance from where a potential customer can view your message. If it’s too big, it could overwhelm and turn off your market. If it’s too small, then you’ve failed to reach out to a wider audience.

Font style and size should never be taken for granted. Here are some things that you should watch out for when creating a new design for your marketing collaterals.

Letter Height

To find out how big your text is going to be, ask yourself first how far you want it to be seen. According to design experts, for every 10 feet of distance, you should increase your font size by 1 inch. Thus, if you want your signage to be seen by people from 200 feet away, your text would have to be 20 inches high.

Yard signs commonly cater to the passing public and are normally 5 to 7 inches high. Roadside signs usually range between 6 and 12 inches high. Meanwhile, storefronts or window displays can go between 8 and 12 inches tall. If you’re using the sign to announce a grand opening, a text height of 12 to 24 inches works. Business names, or those commonly placed above a store, can go between 24 and 48 inches high.

This range is meant to serve as a general guide to right letter heights that neither under- or overwhelm your target market.

Font Color

Psychologists all agree that colors play an important role for building a brand image and for creating an impression on your target customers. Aside from size, the presentation of your text and how it contrasts with the background also matters.

As a general rule, if you’re using dark colors for your text, use a light colored background to help it stand out, and vice versa. A dark background with dark colored letters may look quirky and experimental, but it will drown your message out.

Type of Font

You want text that is easy on the eyes so your customers can quickly find you and absorb your message. You might be tempted to experiment with fancy and curly fonts to look unique, but know that the purpose of a sign is to announce or inform. If your clients don’t understand what you’re saying, how can they be convince to drop by?

There is no rule against using script or decorative fonts on your signage. They might even make your signs look cute. Just make sure that the colors are properly contrasted and the size is just right to make it visible and still readable.

Location

What’s a clear and bold sign for if nobody can see it? If you place your sign too high on a busy street, it’s not likely that it will catch people’s attention. The correct place is below or above eye level.

Also, consider the angle where you will be positioning your sign. If you’re using it on a highway, the best location is the one that’s perpendicular to the road. This way, people get to bask it all in while driving towards your direction. Meanwhile, a sign that’s just parallel to the street might not get even glance because everything’s moving forward.

Your Sign’s Visibility

The key point of letter sizing is successfully conveying your message to your market. These basic principles we mentioned here are all practical applications and do not really require special training. Of course, when in doubt, it’s best to get in touch with expert signage designers to help you come up with a range of options that will benefit your business. Our team is always ready to offer free assistance. Get in touch with us at ______.