Search Engine Optimization
Search engine optimization is the process of affecting a website with the objective of having it appear higher in the organic or “un-paid” search results. The premise behind this is that the higher a website appears within search results for specific keywords, the more traffic it will gain to its pages. A website that has been optimized by a professional SEO company or an expert SEO agency will always stand up better against competitors in the long term. The process of optimization involves various methods which change from time to time; it includes making changes to the content and code of a website, as well as affecting the quantity and quality of various types of back-links (inbound links) which are pointing to the website.
Having a professional SEO services company handle your search engine optimization means keeping you in line with best practices, keeping you away from search penalties, and bringing you continually increasing results. A site which is optimized by an SEO expert will always be far ahead of competitor sites and this means it will benefit from higher rankings and greater volumes of traffic. One of the key aspects of effective SEO is having high-quality authoritative content which is architected by an SEO professional. To see how to leverage some best practices and expert SEO methodologies contact us for a 100% free SEO analysis.
Online Reputation Management (ORM) is the process of monitoring and affecting the online exposure of your company or brand in order to ensure a true and positive image to the searching public. In order to achieve the above effectively, a thorough and current understanding of web platforms, profiles and rankings is required to ensure that your company is exposed in all the right areas, all the time. A professional reputation management company will continually publish and optimize your company information on a multitude of platforms including but not limited to social sites, blogs, micro-sites, high PR domains, and forums.
Professional reputation management services also include reputation monitoring and real-time alerts. These latter components are critical to insure timely responses to negative press or reviews. Many companies approach us once damage has already been done, and when they are looking to “remove” or “push down” some negative exposure. While this is completely achievable, the best defense is always to have a strong offense. We recommend all companies to have a pro-active Reputation management campaign to prevent negative exposure from becoming highly visible, and also to minimize the extent of any negative exposure. By having a quality reputation management team handle your campaign you will be able to control the high exposure positions on the search engines and social platforms, while quickly suppressing negative exposure that appears.
“Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search.
We generally use SEM to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:
- Paid search ads
- Paid search advertising
- PPC (pay-per-click)
- PPC (pay-per-call)
- CPC (cost-per-click)
- CPM (cost-per-thousand impressions)
Social Media Management
Why You Need A Social Media Management Company
Your customers are on social media.
Regardless of what industry your company is in, your customers are using social media on a daily basis. It is important that you keep them engaged and connected to your brand so that you’re always their first option.
There are people searching for your company.
If your company is offering a product or service, you can bet that there are people talking about it and looking for companies that provide it. Our social media management service will help your business to join the conversation and generate new leads.
People are talking about your company on social media.
You need to listen to what your customers are saying about your company on social media and respond to their concerns. Our social media management services focus on highlighting the positive aspects of what your company has to offer and responds sincerely to negative remarks.
Companies deserve expert social media management.
Most business owners and marketing managers do not have time to manage all of their social media channels. Each member of our firm received their certification in social media management and our agency can help you reach your marketing goals and a new customer base.