The main goal of an efficient South Florida vinyl banner is to convey a message in the most memorable and clear way possible. Both indoor and outdoor banners are helpful to a business as it not only informs the public about your brand, it is also a way to usher new clients in.
A banner’s design is crucial to your ROI. Thus, it should be attractive but still simple enough to make an impact. Without a cohesive design and straight message, your banner will look haphazardly done and this will make your brand look unprofessional. Here are some tips to ensure that your vinyl banners are working the way they should.
There is a wide range of choices when it comes to indoor banner designs because people have more time to appreciate them. However, it is important not to overload your design with too many images or too much information. The key is to get someone’s attention and to keep them long enough for you to convey the message; that is, come and buy.
Another important trait of a successful indoor banner is its size and presentation. Research says that people tend to look at the center of an ad first before looking at the peripherals. That’s where you should position the most important information. If your banner is going to have more images and graphics, support these with short, concise and positive text.
Indoor banners also do not need to be too flashy. You can play around with colors but don’t make them too bright. Remember, your potential client will be seeing your ad up close so don’t create a design that screams at him or her. A simple and clear design is preferred.
The primary purpose of outdoor banners is to call out to the public and invite them to come in. Thus, you will need a design that grabs attention. Now, here’s the tricky part. If you place too many colors or photos on your banner, your viewer will likely look away. If you place too little, he or she might not be convinced enough to come check you out. How do you do it?
According to design and psychology experts, there are certain color combinations that are effetive. These include black on yellow, yellow on black, black on white or white on blue. Play with colors to highlight specific details, like a phone number or address. Because outdoor banners are geared towards moving traffic, it’s best not to place too much information or the message will get drowned out.
The location of your outdoor banner also matters. Position them where drivers and passers-by cannot miss them. Note that people normally just glance at banners and usually remember what they see if the message is clear and concise. You should also consider the elements when choosing your outdoor banner. Good quality vinyl will ensure that no wind or rain will ruin your ad.
If you’re looking for a specific banner that will help promote your business in South Florida, you can get in touch with our professional team. Our experts are happy to assist in designing the right banner that will attract customers and keep them. Give us a call at _____.