The success of a banner lies in its design. While your vinyl banner might not make the books as the best one in history (but, who knows, right?), it certainly has to make an impact on your viewer and deliver your message clearly. A huge chunk of how it looks depends on your either the image you use or the font and colors that you use. For this piece, we focus on fonts, their style, their size, and how important they are to your banner.
Here are 5 tips on how to choose a banner font that rocks.
- Limit your choices to 2 fonts
Effective banner designs are those that are easily readable. Graphic designers say you need only two fonts ideally — and having three or more would be a sin. One font should in large and bold to highlight the message while the other should be a relatively slimmer and muted one to offer secondary information or a call to action.
There are plenty of ready fonts available in your chosen design software, or you can download them for free online. Stay away from curly and fancy fonts, as well, and just go for the straightforward and simple designs so people can read and understand within just seconds of exposure to your banner.
- Know your brand
Understand what your brand is about because a font has the power to communicate its vision. Choosing the wrong font could turn out costly for your business because it might miss a wonderful opportunity to create an impression and stand out. For example, if NOKIA had been presented in a different, rounded font, it might have evoked a different feeling instead of that one of stability that it enjoys now. Fine styling on fonts also tend to suggest fancy branding and this will not work if you’re marketing a middle-income product.
- Play with color
Your choice of colors will depend on your company’s official shades and where the banner will be installed. If your corporate colors are too contrasting, you can just highlight the primary shade and make that the bulk of your design, with the others appearing as background.
If there are no official colors to keep, you must consider the location where the banners will be hung as they might just blend in too well and lose their meaning. If you must use colors that match with the surroundings, block it off by framing the banner using white or other contrasting shades that draw the line.
- Go big and bold
Your banner is competing against many others for attention, so big and bold is best. The goal is to make your message readable and noticeable even from afar so that the audience has the time to appreciate your message and design. You won’t deliver the message if people are struggling to read and are squinting, if they would even bother to try reading at all.
Related to legibility, space your letters well so viewers can properly digest your text. Because banners are fighting for the attentions of people who have very short ones (because either they’re walking, riding, or busy fiddling with their stuff) your fonts need to read fast. Notice how many road signs are designed using lower case? That’s because this style makes words easier to read. Also, avoid caps lock as much as possible. They will only slow your reader down — and it’s annoying to look at.